What does a social impact producer do?
As a social impact producer, I focus on the power of storytelling. With humble beginnings, I help organizations build a robust media presence that drives meaningful change. The nonprofit sector is just as competitive as any other industry, often vying for limited resources year after year. Organizations compete for attention to foster social impact and enact positive change.
So, how can we raise awareness through compelling storytelling? How do we develop assets that keep a narrative alive while ensuring sustainability?
My approach involves helping organizations establish a media advocacy arm of their non-for-profit organization. My goal is not just to craft an engaging story but to create a self-sustaining model that supports and funds essential programming.
How I work
I collaborate with grassroots organizations that are deeply embedded in their communities. My work goes beyond just production; it’s about leveraging media to fuel nonprofit initiatives while promoting the organization’s mission.
I assemble teams to craft powerful stories and empower program participants to become media advocates through hands-on education. By developing structured storytelling frameworks and creating public service announcements (PSEs), I aim to enhance the visibility of the organization’s community services and initiatives.
Water Wise PSE Campaign
What began as the constant sound of helicopters overhead—and a devastating two-year summer marked by seven drowning deaths—sparked an idea that could not be ignored. One year later, that urgency became action.
The Water Wise Campaign is a public safety education initiative developed in partnership with the nonprofit The Rising Tide Effect and funded by the Artemis Rising Foundation, created in response to the ongoing drowning crisis along New York City beaches. Designed to deliver clear, accessible water safety messaging, the campaign ran for five weeks across New York City, reaching millions through subways, ferries, buses, LinkNYC kiosks, the PSA Network, social media, and connected TV.
The impact was measurable and profound. During the campaign period, there were zero reported drownings, compared to previous years when an average of one to three drownings typically occurred during the same timeframe—most caused by rip currents and swimming outside of lifeguard hours. Water Wise demonstrates the life-saving power of targeted public education. By meeting people where they are and delivering timely, community-informed messaging, the campaign proves that awareness is not just informational—it can be transformational.
2025 PSE Campaign on rip currents
Rethink Food
In 2020 New York City came to a halt due to COVID and the already underserved food desert communities took even a bigger blow with lack of access to food. One of Rethink partners Eleven Madison turned their Michelin Star resturant into the first comminsary kitchen in New York City to help feed underserved communites. Rethink Food works with partners throughout the food ecosystem to rescue their excess food and transform it into community meals.